National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
' singles finals, will be broadcast on ITV1 live, while daily extended live coverage of the 15-day ...
Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
to realise the value of their sponsorship money. We know that despite a lack of home nations involvement ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
for Fiction, RockCorps and National Business Awards....for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... in the past." According to Day the venture's sponsorship budget has been "increased as of this year ...
Resident Evil 6 to sponsor 'The Walking Dead'
14 May 2012 | by Maisie McCabe
to win a zombie experience day. Agostino Di Falco, partnerships director at Channel 5, said: "'The ...
Brother targets small businesses with Channel 4 sponsorship
14 May 2012 | by Nick Batten
see every day in our business customers". ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
nation, we have been embracing all events in a big way, and there are some fantastic non-music events out there with impressive footfall and good value sponsorship offerings. If you took a hypothetical three-day music ... this to Airbourne Eastbourne, a 500,000 capacity, four-day event that looks for a headline sponsorship of just 75k ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
