More! revamps for the 'boomerang' generation
31 May 2012 | by Nick Batten
these days. But she also feels that young women are not looking at celebrities as role models in the same ...
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IPC appoints internal candidate Williams as new editor of NME
31 May 2012 | by Nick Batten
which time he was named Editor of the Year at the Record of the Day Awards in 2009. Under his leadership, Kruger magazine went from a small fanzine in Cardiff to become a national magazine with multi ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
the busiest 17 days the city has ever seen." He added: "Selecting print ads in mags with high pass ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...
Media Bitch's Diary 10 May
10 May 2012 | by Media Bitch
as a lads' mag? Anyway, the first 100 people to buy a copy of the magazine from the van every day ...
PPA Conference: Stylist editor reveals how free title competes in challenging market
09 May 2012 | by John Reynolds
-edited] should be. The cover did the rounds in the nationals and Creme Egg imitated it in one of its campaigns ...
PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin
09 May 2012 | by Daniel Farey-Jones
UK national communications manager Kristian Dean and MediaCom managing partner Luke Bozeat, shared ...
PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation
09 May 2012 | by Arif Durrani
: "At the end of the day what I want to do is not try and bribe the industry into this new system ...
PPA Conference: Create exclusive content for social media, says Elle chief
09 May 2012 | by John Reynolds
on Twitter...It was the world's number one trending topic during the day." The live tweeting event took ... , resulting in Elle's highest online traffic in 18 months on the day of the cover shoot, and doubling the number of magazine subscriptions on that particular day. The key to the success of using social media ...
Think BR: Publishing's multi-platform future
09 May 2012 | by James Papworth
are distributed in the UK every single day, read by an impressive 85% of the UK population. To give that some context, that s more overall than those reading a national newspaper; more than those listening ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
