Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
overview of the numbers. Our total sample was 3,700, broken down as 1,500 on the nationally representative ...
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Garmin signs six-figure deal with Sugar's Amscreen
01 Jun 2012 | by Maisie McCabe
using services such as Amscreen s Flexible National Content (FNC) software, which allows brands to adapt ... of national sales Jamie Lindsay as its new UK managing director , replacing former European managing director ...
Media Bitch's Diary 31 May
31 May 2012 | by Media Bitch
Day is anything to go by. Each year the little poppets at the channel's parent company Viacom ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
for the nation s shopkeepers. A Visa report suggests that consumer spending could increase by 750m over ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
on the BlackBerry, catching up on email. Tuesday The day breaks with a catch-up on new business with Mark ... the days of Booth Lockett Makin. Tuesday night is the most competitive night of my week my weekly ...
LoveFilm founder launches digital outdoor network for businesses
18 Apr 2012 | by Nick Batten
The network aims to deliver a mix of live content and digital full-motion display advertising. Content is updated in real-time and includes global and national news, financial and sports up-dates, weather and travel information, in addition to localised information relevant to audiences within ...
Interpublic outdoor specialist IPM rebrands to Rapport
16 Apr 2012 | by Maisie McCabe
and Samsung. The national outdoor ad campaign, with creative by Ouch Design!, will use the Blippar platform ...
Media Bitch's Diary 12 April
12 Apr 2012 | by Media Bitch
that a certain chief strategy officer at Initiative enjoyed the recent celebrations for St Patrick's Day ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
