How HTML5 is coming to the rescue of the ad industry
19 Jan 2012
to a day in the not-so-distant future when their digital ideas are no longer constrained by the file ...
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What Google's privacy changes mean for advertisers
01 Mar 2012 | by Matt Stannard, chief technology officer, 4Ps
in the last 14 days and were in that restaurants locality. There are many people campaigning against ...
My Media Week: Ben Wood
11 Oct 2011 | by Hayley Pinkerfield
of the media we trade is done by leveraging technology, rather than by phone. The day ends reviewing ... , we have a great base from which to grow. Spend much of the rest of the day running in and out ...
Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
and newspapers (regional and national) at 2.7bn. It forecasts that for 2011, online ad expenditure will reach 4 ...
Blighty launches the Great Blighty Ale Trail
18 Jul 2011 | by Maisie McCabe
Trail', a national campaign to promote its Great British Summer season of programming....and engage audiences at the same time." The national Great Blighty Ale Trail follows a regional trial ...
Fitting First Words: 10 Tips for Effective "From" Names and Subject Lines
12 Apr 2011 | by Richard Evans, Director of Marketing EMEA
mistakes you'll ever make. The reason? Your customers and prospects are likely receiving emails every day ...
ShortList Media launches digital daily for 'stylish women'
14 Mar 2011 | by Katherine Levy
day's email has the space to run a solus advertiser with display copy. Mike Soutar, ShortList Media ... , upmarket environment through which to reach a specific ABC1 female audience, on a specific day. "It ...
Generation 62.0: Digital planning for an aging population
31 Jan 2011 | by Richard Morris
networking Social networking has become an increasingly large part of people s day-to-day lives ...
Brands are failing to integrate email with social media
10 Dec 2010 | by Sarah Shearman
day, yet very few brands were effectively integrating email with social networks. Almost three ...
Amazon acquires ecommerce rival Quidsi
08 Nov 2010 | by Sarah Shearman
overnight two-day delivery on a wide range of products. Quidsi launched Soap.com in May to offer a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
