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Xbox to add educational content and iPlayer

According to a source, Xbox's Kinect motion sensor technology will enable the creation of half-TV style, half-gaming content, which will teach kids about subjects including reading and geography through playful learning elements. National Geographic and Disney are also content partners. The BBC iPlayer ...

Online TV viewing reaching plateau, says Barb

According to the bi-annual tracking study by the Broadcasters Audience Research Board (BARB), via an Ipsos MORI capibus survey, 15% of 4,000 adult respondents claimed to have watched television via a PC, laptop or tablet in the seven days previous to November 13, 2011, compared to 14% for the same period ...

My Media Week: Ben Wood

of the media we trade is done by leveraging technology, rather than by phone. The day ends reviewing ... , we have a great base from which to grow. Spend much of the rest of the day running in and out ...

Online adspend hits £2.3bn as entertainment drives growth

and newspapers (regional and national) at 2.7bn. It forecasts that for 2011, online ad expenditure will reach 4 ...

Think BR: SXSW Interactive...It's all about the second screen

Held between 11-15 March, SXSW Interactive features five days of presentations on emerging ... Mayer, vice president of consumer products at Google, presented on the first day before my awesomophobia ... knows how to fucking drive." Barely old enough to drive is an apt description of the first day ...

Cadbury 'race season' by Fallon

national outdoor advertising campaign. ...

YouView launch shelved until 2012

The service is now set for a full consumer launch in early 2012, with a beta version in place by the end of this year. YouView is a digital television service combined with a seven-day catch-up service, on demand services and interactive applications, which will target Freeview users. The seven ...

How long can the UK dominate the European digital landscape?

the continent, but is it possible for the other nations to narrow the gap?...the online advertising spend in all member countries, using data supplied by the national IABs. This year ...

Think BR: In the digital world, 'test and learn' strategies are crucial

that lets users 'check-in' using their mobile and is growing at 15,000 new users a day, faster than Twitter ...

American Express launches interactive campaign with Mark Ronson

will have their experiences turned into a short firm, to be aired on national TV. The overall winner ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.