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PR professionals urged to show caution over correspondence with media

31 May 2012 | by Matt Cartmell and John Owens

to confront the BBC over its coverage of the Mayor. On the same day, a film clip was leaked on YouTube ...

Number 10 reviews press expertise after wave of negative coverage

05 Apr 2012 | by Matt Cartmell

of pounds. 21 March The Budget is announced. The next day's headlines focus on the so-called 'granny ...

Former PCC director Tim Toulmin launches ad hoc press office service

27 Mar 2012 | by Sara Luker

have assembled a brilliant national network of experts who cover all specialities, from people ...

Carnival Cruise Lines brings in M&C Saatchi PR for UK drive

26 Mar 2012 | by John

of the Carnival brand in the UK through national, lifestyle, consumer, social and trade travel media. Hides ...

Elderly groups Saga and Age UK grab 'granny tax' headlines

23 Mar 2012 | by Matt Cartmell

relationship with the national press'. Other protest groups that gained headlines included UK Uncut, which ...

Food and Drink: Coffee creates a stir to deliver message

22 Mar 2012 | by John Owens

this age group thought was safe to drink was one to two cups a day, rather than the four to five cups ... home the message that drinking four cups of coffee a day is not a health risk. MEASUREMENT ...

Do you need a degree to work in PR?

01 Mar 2012 | by Joe Lepper

by developing an alternative entry route through the industry's first national apprenticeship scheme (see box ... the Higher Apprenticeship Fund to develop the industry's first national apprenticeship scheme. The first ... will work for four days a week and study for one. The PRCA is staging consultation events during February ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

27 Feb 2012 | by Hannah Crown

The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers. Brazen s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate ...

The Sun on Sunday's launch issue described as 'limp' and timing 'high-risk'

27 Feb 2012 | by Sara Luker

The newspaper that was billed by News International as 'the seventh day Sun' pledged to be a paper ... of the World, but with less kiss and tell. Instead they got the Daily Express on a good day meets Heat on a bad ... , International, Matt Neale said the low-key launch and gentle introduction into the seven-day news cycle was a ...

News International calls in trusted PR allies for Sun on Sunday launch

21 Feb 2012 | by Sara Luker

said: The Sun on Sunday is the seventh-day Sun, not a replica. Although it s looking to fill ...

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