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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

27 Mar 2012 | by Staff

Olympics in 2010. Large parts of the site will be occupied by P G for 17 days during the Games, with a ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet....the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...

P&G marketing chief urges 'do and learn' experimental culture

22 Mar 2012 | by Staff

'll still be bringing blockbuster ads to the nation's screens to tug at the heart strings, but we're also ...

Government seeks brand 'friends' for youth marketing plans

28 Feb 2012 | by Gemma Charles

-olds would be targeted, unlike past marketing drives that addressed drinking, smoking and drug-taking among ...

Mars UK to enforce 'calorie cap' across chocolate lines

14 Feb 2012 | by Gemma Charles

year, Health Secretary Andrew Lansley unveiled plans to take five billion calories from the nation ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

in an interview with a national newspaper, Haynes illustrated his belief in the potential for further growth ... these days rave about experimenting with social media, but the medium Akhtar highlights is outdoor. 'We want ... . Quarterly national franchisee board meetings are attended by her team and agencies, including McCann ...

Unilever launches global charity foundation

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

(CSDW), promising to deliver one day of clean drinking water for every "like". Follow Loulla ...

P&G asks Facebook to 'like' clean water programme

26 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

's Children's Safe Drinking Water programme (CSDW), promising to deliver one day of clean drinking water...The campaign marks the first time CSDW has used Facebook as a marketing platform. For every "like" from a consumer on the dedicated CSDW page , P G has pledged to donate one day's worth of clean drinking water to a developing country that needs it most. P G has been distributing clean drinking ...

E.ON recruits Mumsnet co-founder to help rebuild image

18 Jan 2012 | by Matthew Chapman

the fact it was the only major energy supplier to announce a price cut and implement it on the same day ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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