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handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ...
to what loyalty data can do. In its early days, a scheme can deliver step-changing strategic insights ... disconnection between the insights the data reveals and day-to-day operational realities. It is relatively easy ...
these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
to complain to the national data watchdog, the Information Commissioner, no matter where in the world ...
-the-scenes footage and getting them closer to that [match day] experience." The effort to engage fans included ...
, tickets to games in the Football League, which Npower sponsors, and day passes to National Trust sites ...
As social media matures, brands have become increasingly assured in their dealings with customers in the medium. In the early days, some were too bashful while some were too bolshie, but later arrivals have ... of the day the customer expects that customer service knows what marketing is doing, knows what the direct ...
The retailer is rolling out TV ads starring its brand ambassador, Gavin Stacey actress Joanna Page, 10 days after the card's 11 May launch. The campaign has been created by HMDG. Media is being handled by ZenithOptimedia, with PR by ZPR. The move is part of a wider push to reinvigorate ...
days' free additional time on their subscriptions, under the banner 'Welcome Back'. It also said ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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