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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

It's all about spotting lazy language, and I use it to this day in one-to-one and executive meetings. So, for example, someone might say 'We need to do more' or 'We need to do better', which is undefined and lazy language. It is fairly common where people have an emotional outburst or when they don ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...

Royal Mail control of direct mail prices worries DMA

21 Oct 2011 | by Daniel Farey-Jones

Ofcom yesterday published proposals for a seven-year regulatory framework it said was designed to ensure UK consumers continue to benefit from a "universally-priced, affordable postal service, six days a week". Having taken over the regulation of the postal market from Postcomm on 1 October, as mandated ...

Gü kicks off search for DM agency

14 Jul 2011 | by Sara Kimberley

The Noble Desserts Holdings brand has approached agencies directly for the business. DDB currently handles G 's advertising account. The agency picked up the business in a pitch against Bartle Bogle Hegarty (BBH) at the end of last year. In May G launched a 2m national TV ad campaign, its ...

Royal Mail gets go-ahead for bulk mail price rise

17 Feb 2011 | by Daniel Farey-Jones

service was under threat if Royal Mail fails to modernise. Postcomm is due to start a 28-day ...

Royal Mail price hikes expected to hit DM budgets

22 Dec 2010 | by Ed Owen

in the Royal Mail's two main delivery options the standard seven to 10-day delivery and premium two to three-day delivery. Competitors can fulfil orders in two to three days using the Royal Mail's sorting network, but compete on price with their standard sven to 10-day service. Hiking bulk prices will remove much ...

Creating a loyal following

03 Nov 2010 | by Trevor Clawson

The economy may be growing more rapidly than expected, but anyone taking a walk down a local high street can be in no doubt that Britain has yet to escape from the mindset of recession and financial crisis. Witness the nation's supermarkets. According to figures from Nielsen, 37% of the products ...

Retailers trial Royal Mail evening delivery

01 Nov 2010 | by Daniel Farey-Jones

. The top five things they said needed to be improved were notification of the time or day of delivery ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

12 Jul 2010 | by Graham Cooper

How many times do you click on an email from a brand owner or service provider in a day? Less ... marketing material was recycled last year). At the end of the day, however, it is, and always should be ... , however, was two days. OnePost sourced independent collections and directed deliveries from the printers ...

Vodafone calls UK direct marketing review

08 Jul 2010 | by Matt Williams

recipient to join him on a track day. Bartle Bogle Hegarty handles the majority of Vodafone s advertising ...

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