The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...
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Think BR: Understanding big data
23 May 2012 | by Matt Barnett
from day one it s known a lot more about our shopper habits than the grocery guys. It knows where ...
Taming the data deluge
05 Apr 2012 | by David Benady
handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
EC proposes data fines of up to 2% of global turnover
25 Jan 2012 | by Daniel Farey-Jones
to complain to the national data watchdog, the Information Commissioner, no matter where in the world ...
Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
, at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ...
Man City's digital growth faster than other big clubs, claims exec
20 Oct 2011 | by Daniel Farey-Jones
-the-scenes footage and getting them closer to that [match day] experience." The effort to engage fans included ...
Publishers on slow road to data marketplace?
20 Oct 2011 | by Daniel Farey-Jones
in the day by ITV s managing director of commercial and online Fru Hazlitt and again in the 'Dealing in Data ...
Make social a key touchpoint, says customer expert Phil Winters
19 May 2011 | by Daniel Farey-Jones
As social media matures, brands have become increasingly assured in their dealings with customers in the medium. In the early days, some were too bashful while some were too bolshie, but later arrivals have ... of the day the customer expects that customer service knows what marketing is doing, knows what the direct ...
Consumer data: This time it's personal
15 Apr 2011 | by David Murphy
have been in the days when 'every credit card company in the world was indiscriminately targeting ... interest in data again.' Whatever you think of Allow's aim, and as the days of blanket mailing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
