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handle. 'Structured' data - such as till receipts showing items purchased, times of day, quantities ...
The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...
to what loyalty data can do. In its early days, a scheme can deliver step-changing strategic insights ... disconnection between the insights the data reveals and day-to-day operational realities. It is relatively easy ...
these days, near-cash rewards appear more compelling than ever. "But it's fascinating to observe that what ...
White launch Holler Digital, tweet eat OMD UK, rainy days TBG Digital, music matcher Tullo ...
, at the right time - in real-time. Gone are the days of overnight batch-processing: this is the age of data ...
on Halfords' levels of knowledge, service, helpfulness and whether it offered the right products. Each day ...
- nothing new in that, but the approach is different from one a brand may take nationally. 4. ROI ...
national radio advertising campaign. Current SCA roster agencies include Fallon, Publicis Chemistry ...
-the-scenes footage and getting them closer to that [match day] experience." The effort to engage fans included ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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