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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...

Tesco gives ready meals multimillion-pound revamp

24 May 2012 | by Matthew Chapman

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

on their glory days. To generate desirability, these brands need to reinvent themselves for a new generation ... to meet modern day standards. How do brands build trust? Marketers are operating in a more ...

Industry view: Does M&S's new value food range hit the spot?

14 May 2012 | by Matthew Chapman

, bypassing many longstanding brands and leaving the days of good, better, best range architecture behind ...

CREATIVE STRATEGY: National Trust rediscovers the joys of childhood

09 May 2012 | by Simon S Kershaw

I've always had a love/hate relationship with the National Trust. This is based on extensive...the National Trust's apparent lack of imagination and its pandering to a certain demographic. If, as someone said, the Church of England is the Tory party at prayer, then the National Trust was ever ... !" And indeed, a live source of milk was grazing in the nearest field. But in recent years, the National ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

means "different pharmacies offer different services moving forward". Currently the NHS uses national ...

Thomson rolls out national campaign for Dreamliner launch

26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back...The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

basis, by sponsoring one page post every day. Reach Generator guarantees a 75% reach of the page ... are incredibly important to Facebook, with 250 million uploaded every day. The Facebook Client Council ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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