Online adspend hits £2.3bn as entertainment drives growth
05 Oct 2011 | by Sarah Shearman
and newspapers (regional and national) at 2.7bn. It forecasts that for 2011, online ad expenditure will reach 4 ...
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My Media Week: Ben Wood
11 Oct 2011 | by Hayley Pinkerfield
of the media we trade is done by leveraging technology, rather than by phone. The day ends reviewing ... , we have a great base from which to grow. Spend much of the rest of the day running in and out ...
How long can the UK dominate the European digital landscape?
11 Oct 2010 | by Catherine Borrel
the continent, but is it possible for the other nations to narrow the gap?...the online advertising spend in all member countries, using data supplied by the national IABs. This year ...
Think BR: In the digital world, 'test and learn' strategies are crucial
11 Oct 2010 | by Christian Schmalzl
that lets users 'check-in' using their mobile and is growing at 15,000 new users a day, faster than Twitter ...
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
the order of the day for some time. The focus has to be on a one-to-one communication strategy, tailoring ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...
Marie Claire strikes MSN content partnership
06 Jan 2010 | by Sara Kimberley
Content from IPC's upmarket women's glossy magazine website marieclaire.co.uk will feature in MSN's Life and Style channel over the next few months. Marie Claire-branded sections will include beauty, fashion and news. Visitors will also find Marie Claire's buys of the day, showing the latest ...
Marketing to engage today's digitally-savvy youth market
16 Nov 2009 | by SpeakersChannel.tv
Marketing's Youth conference is a big hit every year so we took a film crew down to capture some of the most interesting insights from the day. The resultant video offers presentation excerpts and backstage interviews from some of the best speakers present. They are discussing relevant issues such as how to harness ...
Digital agency Neoco one of five new IPA members
08 Sep 2009 | by Sarah Crawley-Boevey
and Samsung, was elected to the IPA on the same day as four more agencies -- Beaconbrands, Brave, Offshore ...
Skimbit launches service to generate cash from Twitter for charities and business
19 May 2009 | by Ben Bold
-round investment led by venture capitalist firm Sussex Place Ventures with additional backing from National ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
