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SXSW: Five hot topics at SXSW Interactive

SXSW Interactive, an annual five-day 'pop-up' festival in Austin, Texas, hosted more than 2600 talks on all things digital, drawing creatives and marketers in force, all seeking out the latest ... ' session on day two sparked plenty of discussion. It addressed the difficulty of brands telling a coherent ...

How creativity takes centre stage at Google

in the interactive creative experience that Vranakis honed in earlier days at WCRS and FCB San Francisco, as well ... (this time in California) had a field day working on. It came up with the memorable viral campaign "the ... recent piece of work co- generated by the British lab was the arty film Life In A Day, produced by Ridley ...

Apple hit by update glitch

It is believed glitches were caused by the company's servers being unable to deal with the demand caused by the volume of users trying to download the software following its launch on Wednesday (14 October). Apple's rival Research in Motion has also taken a battering from users, following a three-day ...

My Media Week: Ben Wood

of the media we trade is done by leveraging technology, rather than by phone. The day ends reviewing ... , we have a great base from which to grow. Spend much of the rest of the day running in and out ...

Online adspend hits £2.3bn as entertainment drives growth

and newspapers (regional and national) at 2.7bn. It forecasts that for 2011, online ad expenditure will reach 4 ...

How long can the UK dominate the European digital landscape?

the continent, but is it possible for the other nations to narrow the gap?...the online advertising spend in all member countries, using data supplied by the national IABs. This year ...

Think BR: In the digital world, 'test and learn' strategies are crucial

that lets users 'check-in' using their mobile and is growing at 15,000 new users a day, faster than Twitter ...

Close-Up: My YouTube ad of the week - The Expendables

Group. Why I like this: With more than two billion views a day and 20 hours of video uploaded every ...

What Next in Digital?

. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...

Yahoo partners with Nokia to offer combined mobile and online services

-increasing functionality. At an investor day held at its headquarters in Espoo, Finland last December the company said ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.