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The Economist develops ad network Ideas People

18 May 2012 | by Daniel Farey-Jones

advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ...

Industry View: Will Apple unveil an iPad 3 tonight?

07 Mar 2012 | by Matthew Chapman

of the features that it has added to improve its day to day use, such as bigger memory, longer battery life ...

Traditional apps will survive alongside mobile web, says Google mobile chief

02 Mar 2012 | by Matthew Chapman

Carrington would not comment specifically on the Facebook announcement, but said he believed "there is a place for apps". He said: "The first billion took [Android Market] two years [to reach] and the latter billion took less than 30 days, so apps are very much liked by consumers." Paul Lambert, senior ...

Dove erects Valentine's Day 'tweet screen'

13 Feb 2012 | by Sarah Shearman

of 350,000 people every day. Responses sent via Twitter or SMS will be posted on the screen ... on the screen, with commuters. On Valentine's Day tomorrow, commuters will be asked, "What do you love about ...

BT broadcasts Valentine's messages to the nation

09 Feb 2012 | by Matthew Chapman

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones...from today (9 February). Messages that must be held until Valentine's Day itself should be emailed ... is launching its first augmented reality-enabled ad in order to target Valentine's Day shoppers ...

Man City teases fans with 'Spot-the-Balotelli' campaign

25 Jan 2012 | by Sarah Shearman

in the physical space on match day and involve the wider international fan base digitally through our social ...

YouTube users stream four billion videos every day

24 Jan 2012 | by Sarah Shearman

YouTube, the Google-owned video-sharing site, is streaming four billion videos a day, with an hour...The number of videos being viewed every day around the world has increased 25% from eight months ago. Google has not broken out how many of these videos are monetised through advertising. Its most recently available statistics, from February last year, showed that three billion video views per week were ...

How HTML5 is coming to the rescue of the ad industry

19 Jan 2012

to a day in the not-so-distant future when their digital ideas are no longer constrained by the file ...

John Lewis teams up with Waitrose to open virtual store

25 Nov 2011 | by Matthew Chapman

are available to pick up from 2pm if ordered online before 7pm the previous day. The John Lewis Partnership ...

Technology meets creativity at AKQA

10 Nov 2011 | by Katherine Levy

days (they were 21 when they started) and didn't appreciate the all-nighters. "There's no question ... of those rare agency chairmen that remains as enthusiastic and hands-on as the day the company was founded ... the idea." Advertising these days, Ahmed claims, doesn't "contribute" to people's lives: "Most ...

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