Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
enges and ends with him handing her the keys to a new Polo on the day she leaves home, thereby ensuring ...
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Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility
Brand barometer: Network Rail viral campaign reviewed
18 May 2012
Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
the Big Price Drop as "classic smoke and mirrors from Tesco, giving with one hand and taking ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
means "different pharmacies offer different services moving forward". Currently the NHS uses national ...
Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back...The national and regional press campaign launches this week and will run in this weekend s papers. It reads, "Be the first to fly on the plane everyone's talking about only with Thomson". Thomson Airways, the carrier for Thomson and First Choice, is the first in the country to operate the new Boeing ...
Brand barometer: TNT viral campaign reviewed
26 Apr 2012
sites 9gag and Reddit in its first couple of days, which was a huge boost to its social-media spread ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
basis, by sponsoring one page post every day. Reach Generator guarantees a 75% reach of the page ... are incredibly important to Facebook, with 250 million uploaded every day. The Facebook Client Council ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
