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Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...

Boots revamps pharmacies to reflect specialities

04 May 2012 | by Matthew Chapman

means "different pharmacies offer different services moving forward". Currently the NHS uses national ...

Heineken unveils London Olympic venue

17 Apr 2012 | by Gemma Charles

"national house" to be used by the Netherlands Olympic Committee during London 2012....of typically British characteristics with an orange twist, the national colour of the Netherlands ...

Interflora targets commuters ahead of Mother's Day

08 Mar 2012 | by Maisie McCabe

Interflora UK has launched a campaign to promote its mobile ordering service ahead of Mother's Day...: "It's great to see Mercury brought to life in the run up to Mother's Day. Mercury Man will be out ... special occasions occurring every day of the year, it's fair to say that even after Mother's Day Mercury ...

Think BR: The fear of missing out

23 Feb 2012 | by Dom Robertson

The number of social media platforms is increasing at a fast rate and consumers are choosing to share their experiences online more than ever. Facebook now commands more than 800 million registered users, with 50% of those logging on at least once a day, and Twitter can point to over 460 million ...

BT to sponsor 'London Live' Olympic entertainment events

07 Feb 2012 | by Matthew Chapman

London Live , which will take place every day of the Games, will also include live music, sports and entertainment events in Victoria Park and Trafalgar Square. BT signed a deal in 2009 to become the official ... event at a cost of 150,000 per day. Negotiations for the other venues are believed to be ongoing ...

Appointment to view: Behind the scenes of the Tropicana Sunrise

30 Jan 2012 | by Georgina Brazier

it blew over the crane and installation. Luckily, it was a very still day. The sun needed 260,000 watts ... of the day brand ambassadors distributed over 35,000 cartons and bottles of Tropicana in Trafalgar Square and the surrounding area. At the close of the day, the Tropicana sun set at 7.33pm. More footage ...

Subway's UK marketing chief on putting health and value at the heart of the brand

27 Jan 2012 | by Gemma Charles

in an interview with a national newspaper, Haynes illustrated his belief in the potential for further growth ... these days rave about experimenting with social media, but the medium Akhtar highlights is outdoor. 'We want ... . Quarterly national franchisee board meetings are attended by her team and agencies, including McCann ...

Harvey Nichols to debut small format store

17 Jan 2012 | by Matthew Chapman

has 10 days to find a buyer or go into administration after discussions with RBS, one of its lenders ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...

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