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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility

Unilever launches global charity foundation

(CSDW), promising to deliver one day of clean drinking water for every "like". Follow Loulla ...

P&G asks Facebook to 'like' clean water programme

's Children's Safe Drinking Water programme (CSDW), promising to deliver one day of clean drinking water...The campaign marks the first time CSDW has used Facebook as a marketing platform. For every "like" from a consumer on the dedicated CSDW page , P G has pledged to donate one day's worth of clean drinking water to a developing country that needs it most. P G has been distributing clean drinking ...

Interactive: Twelve ideas for 2012

as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...

Major brands join forces in Start Today sustainability initiative

Cheshire, chief executive of B Q-owner Kingfisher, said: 'The days of paying a massive premium ... as well.' When the plan for the day of action - originally dubbed One Day, 1/11/11 - was revealed ...

EDF appoints Grey's Ingram to advise on strategy

an annual Green Britain Day marketing initiative since 2009. The energy firm has run high-profile television campaigns, created by Euro RSCG, in order to push Green Britain Day, which encourages consumers ...

Climate Week signs up key sponsors for event

out a national press campaign featuring sponsors and partners, which will also be able to use ... ' will be set each day to which school and university teams will be encouraged to find a solution. Regional ... Week is the creation of Kevin Steele, also the founder of Global Entrepreneur Week and National Family ...

Electric cars face marketing short circuit

is to create a group of advocates for Nissan EVs. Wieden Kennedy's Conaway believes EVs may one day enjoy ...

Profile: Michael Bates, marketing director, Morrisons

is national, with 420 outlets throughout the UK, but the brand has not ditched its northern heritage ...

Energy goes into efficiency

, through both its sponsorship of the London 2012 Games and last year's much-derided 'Green Britain Day ... Society's May Day Alliance - an initiative aimed at ensuring greater transparency in green claims ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.