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R Whites reinvents 'secret lemonade drinker'

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ... an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ...

Facebook and Twitter target UK SMEs with adspend giveaways

Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ... every day, so we hear a lot of their stories, but we don't always hear about the interesting stories ...

Tess Alps to become Thinkbox executive chair

As executive chair, Alps will work three days a week instead of her current four, but she will continue to play a key role overseeing the strategy, research and communications output of the organisation ... to three days a week is the only option. Once that's cleared, I will have the opportunity to do a couple ...

Omega unveils Start Me Up Olympic drive

on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...

LG Mobile launches One Direction competition on Twitter

promoted tweet for the first day of the competition (6 June), so the #LGtickethunter hashtag ...

Unity wins Outstanding PR Consultancy at CIPR awards

Handwashing Day campaign in both the Corporate Responsibility and Healthcare categories. The Royal College ... and The FA - The FA WSL - Call The Shots Public Sector Working Word - People s Collection Wales: A Nation Telling its Own Story Corporate Responsibility Salt PR - Lifebuoy: Global Handwashing Day Public ...

National Lottery promotes its 'genuine' Olympic contribution

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling

Hanover scoops IT lobbying campaign from McKesson UK

in the wake of the collapse of plans for a national patient record system....McKesson UK, part of the largest pharma firm in the world McKesson Corporation, has enlisted Hanover to help it communicate with policy makers as well as local and national NHS bodies ... for health IT freed from the national programme, with which McKesson was not involved, and with a new ...

DHL 'speed of yellow' by 180 Amsterdam

The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...

Media360: MediaVest's Steve Parker on the importance of strategic insights and data

Parker, a long-time attendee of Media360 noted one of the key issues on the first day involved the surge in the amount of data now available, as highlighted in a session by MEC's David Fletcher. He ... worrying because data explosion has happened and is happening every day." Opening this year s Media360 ...

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