Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
overview of the numbers. Our total sample was 3,700, broken down as 1,500 on the nationally representative ...
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Garmin signs six-figure deal with Sugar's Amscreen
01 Jun 2012 | by Maisie McCabe
using services such as Amscreen s Flexible National Content (FNC) software, which allows brands to adapt ... of national sales Jamie Lindsay as its new UK managing director , replacing former European managing director ...
Media Bitch's Diary 31 May
31 May 2012 | by Media Bitch
Day is anything to go by. Each year the little poppets at the channel's parent company Viacom ...
Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
As executive chair, Alps will work three days a week instead of her current four, but she will continue to play a key role overseeing the strategy, research and communications output of the organisation ... to three days a week is the only option. Once that's cleared, I will have the opportunity to do a couple ...
Think BR: Accessing the Olympic pound
29 May 2012 | by Rosie Merrell
for the nation s shopkeepers. A Visa report suggests that consumer spending could increase by 750m over ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...
My Media Week: Henry Daglish
09 May 2012 | by Mike Fletcher
on the BlackBerry, catching up on email. Tuesday The day breaks with a catch-up on new business with Mark ... the days of Booth Lockett Makin. Tuesday night is the most competitive night of my week my weekly ...
Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted
01 May 2012 | by Loulla-Mae Eleftheriou-Smith
, Cornwall, and will be carried by 8,000 people on its 70-day tour of the UK. The outdoor push is part ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
nation, we have been embracing all events in a big way, and there are some fantastic non-music events out there with impressive footfall and good value sponsorship offerings. If you took a hypothetical three-day music ... this to Airbourne Eastbourne, a 500,000 capacity, four-day event that looks for a headline sponsorship of just 75k ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
