Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
to Achieve/' campaign follows our pioneering film challenge, '2.8 Days Later', which brought together ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...these characteristics at its core. By a stroke of luck, the Mexican celebration of Day of the Dead - or Dia de los ... it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ... their main meal if they visited in Day of the Dead fancy dress such as skull face-painting, Hawaiian shirts ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ... is less personal these days. You get up, get on the Tube, and there's a grey sea of faces, and then you ... Wharf in the east of London to the centre of the capital that day, claims the promotion ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
As Locog prepares to mark the '100 days to go' London 2012 Olympics milestone, sponsor brands...days to go milestone this week. First came newspaper claims that Adidas Olympic kit is being made ... . Disappointingly, the latest ad from the official restaurant provider to London 2012, timed for the '100 days ... , not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...
Sonic Drive-In 'the tax cut game' by Goodby, Silverstein & Partners
16 Apr 2012
Sonic Drive-In in the US is celebrating Tax Day by having an all-day, half-price happy hour
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
the support of sponsors "such as Coca-Cola" as many as 170 of the 20 National Olympic Committess would ...
McDonald's to introduce Olympic happy meal promotion
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
-the-scenes access to events. Wednesday (18 April) marks 100 days until the start of the Games. McDonald's' last ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
