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HSBC's Chris Clark on a new era for the bank's marketing

Mars a day" had probably overstayed its welcome a bit, but it lives on today. All the great straplines ... more light-footed approach from this most heavyweight of banks is the order of the day. CV ...

Santander UK seeks to bring in lobbying help

The bank, which has rebranded the high street branches of Abbey National, Alliance Leicester and Bradford Bingley, is set to appoint lobbying help after holding talks with a number of high profile agencies. PRWeek understands that a pitch process was initially launched in late 2010, but this was put ...

Iain Anderson: Lobbying's open book

the pages of the national media, he dubs the access-salesmen who bring lobbying into disrepute as glorified ... of those days alongside Clarke. He remembers a rather unfortunate photocall that he organised for the Hush ... was trying to climb out, the snappers had a field day and I m there trying to stand in front to shield him ...

UN responsible investment body brings in Lansons

A United Nations-backed organisation pushing for higher ethical standards in the global financial

Anthony Hilton: RBS' Hester learns to play PR game

days, to his having to turn down a £1m bonus....to get out more and in a series of speeches, most notably a few days ago at the Manchester Business School, he has - really for the first time since his very early days in office - sought to explain what ...

Brand Barometer: Social media performance of Virgin Money

DECEMBER Virgin's purchase of Northern Rock was questioned by the National Audit Office as it left taxpayers facing a potential loss of more than 400m. JANUARY There was a spike in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ...

Barclays hires Diageo comms head Stephen Doherty

Croot, who joined from Brunswick in late 2010, will report to Doherty. Doherty led Diageo s day ...

Santander targets females with 'more human' marketing strategy

day, you save", with flashing clips of real people and fictional characters, to convey the message ...

Nationwide renews product placement deal

The one-year extension follows research by ITV and Nielsen into Nationwide's initial three-month deal, which showed that seven out of ten viewers correctly recalled the brand the day after watching the programme. Product placement has been allowed in UK-originated television programming since February last ...

Barclays Pingit app attracts 120,000 downloads in five days

Pingit in the five days since it launched.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.