UN responsible investment body brings in Lansons
03 May 2012 | by Alec Mattinson
A United Nations-backed organisation pushing for higher ethical standards in the global financial
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
-ever campaign for its car-insurance brand after finding it was gaining more than 1,000 new customers every day. ...
Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3
28 Feb 2012 | by Maisie McCabe
include the issues around stress, dementia, breast cancer, diabetes, obesity, smoking and alcohol ... available in Greater London on 97.3 FM, LBC is also broadcast nationally on digital and online at lbc ...
Aviva signs radio deal to promote health insurance
20 Feb 2012 | by Maisie McCabe
The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated ... national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...
Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
The company, which sponsors the elite England cricket team, has entered into a 30-day consultation period with its six-strong marketing unit; the team was reduced from 14 last November. Recently appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ...
Npower hires Axa's Britton to top marketing post
30 Jan 2012 | by Alex Brownsell
' scheme provided deals from Caffe Nero, the Football League and the National Trust. ...
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
formers. STRATEGY AND PLAN The campaign engaged with national, regional and specialist media ... The event generated 230 pieces of coverage, including 26 national articles. MoneySavingExpert.com included ... policies a day, with spikes achieved after significant media hits. The Co-op has been invited to discuss ...
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
The spot sees Orlov contemplating whether his ageing head of IT is still up for the job, prompting a tearful Sergei to fear that he s going to be sacked. However, rather than give him the boot, Orlov buys Sergei a new state-of-the-art laptop so he can work "all day and all night". The new ...
More Th>n brings Freeman ad character to fore in new campaign
23 Dec 2011 | by Alex Brownsell
, day-to-day responsibility for the brand will pass to new marketing director Dominic Grounsell, who ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
