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A United Nations-backed organisation pushing for higher ethical standards in the global financial
promote its 'Every day matters' brand strategy, unveiled in 2009. Legal General has been working ... broker-facing businesses. Its 'Every day matters' strategy is based on the importance of its products in helping customers on a day-to-day basis. Marketing materials such as brochures also aim to better reflect ...
The 30-second "bugs" spot was created by JWT and follows on from HSBC's "cormorant" and "truffles" ads. It features a local Cambodian man capturing flies at night to protect his crops. He cooks the flies and sells them at his local market the next day as "tasty snacks". The voiceover explains "our ...
partnership with a high-profile national charity, such as Help for Heroes, to generate funds and provide ...
in a way that can benefit investors. Earlier this year, IG Index ran a national and regional print ...
Launched at this year s Cowes Week regatta, the film appears online as part of a national seeding campaign. The film captures an Olympic classes 49er race in which a Skandia Team GBR crew wins, and the footage is overlaid with graphics designed to explain the calculations behind the sailors decisions. ...
. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...
Thank God that, these days, it's no longer just ads that get us excited; it's things like the resurrection of Wispa and Rage Against The Machine that capture our attention. But what do these campaigns have ... Dreads went on to give interviews in the national media, thus spreading the "It Doesn't Have To Happen ...
of stuff that emerge from our work every day can be stored, codified, updated and shared. The problem is ... every day? We thought: "What if we all did?" What if we created a wiki to store all of our agency ...
We wondered what would happen if we banned people from talking about "digital", "social", "viral", "mobile", "ATL", "BTL" and "TTL". As an exercise, it's revealing. What do you sell to clients? What do they buy? What do you "make"? What do planners talk about all day? We believe it's the end of the road ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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