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The age of the interim marketer

in their careers. They can charge a healthy day rate (though usually without the benefits of pensions or sick pay ... you to make an impact in 90 hours rather than in 90 days. You have to have flexibility and be able ... of one contract and the next day start looking for another, you are not in a great place. It is important ...

Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...

R Whites reinvents 'secret lemonade drinker'

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ... an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

a Fan-Nation app to create their own super fan character. Coca-Cola is currently running a 'Coke ...

Pepsi 'live for now' by TBWA\Chiat\Day

The pop star Nicki Minaj stars in a global Pepsi campaign by TBWA\Chiat\Day that aims to encourage

McDonald's serves up 'one a day' fizzy drink for kids

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Pepsi releases 'Live For Now' ad starring Nicki Minaj

TBWA\Chiat\Day has created the debut TV ad for Pepsi's first global campaign, 'Live For Now', which

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

, Cornwall, and will be carried by 8,000 people on its 70-day tour of the UK. The outdoor push is part ...

Irn-Bru 'gets you through' by The Leith Agency

The new campaign from Scotland's "other national drink" is said to have been inspired by Scottish

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.