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The age of the interim marketer

in their careers. They can charge a healthy day rate (though usually without the benefits of pensions or sick pay ... you to make an impact in 90 hours rather than in 90 days. You have to have flexibility and be able ... of one contract and the next day start looking for another, you are not in a great place. It is important ...

Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...

Adwatch (May 23) Top 20 recall: Walt Disney World Resorts

really does make your jaw drop, every day, a thousand times over; but the ads presume you know all ...

Pilgrims Choice 'good choice' by Karmarama

Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar

Adwatch (May 2) Top 20 recall: Florette

17= -8 Argos CHI Partners/Mindshare 24 17= ( ) National Lottery ...

Keith Chegwin joins The Collective campaign

The digital campaign, called 'The Collective Assignments', is a sampling mechanic intended to drive national awareness of the brand and consumer engagement through the digital community. "Assignment #1" asks consumers to "like" a dedicated Facebook page to win one of 2,000 free pots ...

Weetabix launches campaign for new golden syrup variant

April), under the cereal's "Fuel for big days" strapline....The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out ... positioning the brand as the ideal cereal for facing the day ahead. Francesca Davies, marketing manager ... and positions Weetabix Golden Syrup as the perfect way for everyone to fuel up for those days, which ...

Weetabix 'dad's day out' by BBH

It focuses on the role the cereal can play in helping families through a busy day, featuring a series of events in which an exhausted dad tries to keep up with his energetic son. The ad is supported by digital and social media activity, and will encourage consumers to talk about the product ...

Cheestrings takes Spaghetti variant to TV

-pack promotion giving away iPods and the opportunity for consumers to be a rock star for the day. Creative ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.