01 Jun 2012
| by David Benady
in their careers. They can charge a healthy day rate (though usually without the benefits of pensions or sick pay ...
you to make an impact in 90 hours rather than in 90 days. You have to have flexibility and be able ...
of one contract and the next day start looking for another, you are not in a great place. It is important ...
01 Jun 2012
| by Doug Whelpdale
Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember.
In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...
24 May 2012
| by Gemma Charles
the Tetley brand. Philips joins from Georgia Pacific, where he was national account controller on the Lotus ...
22 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
really does make your jaw drop, every day, a thousand times over; but the ads presume you know all ...
09 May 2012
Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar
09 May 2012
| by Russell Ramsey, executive partner, JWT London
17=
-8
Argos
CHI Partners/Mindshare
24
17=
( )
National Lottery ...
17 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
The digital campaign, called 'The Collective Assignments', is a sampling mechanic intended to drive national awareness of the brand and consumer engagement through the digital community.
"Assignment #1" asks consumers to "like" a dedicated Facebook page to win one of 2,000 free pots ...
13 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
April), under the cereal's "Fuel for big days" strapline....The campaign for Weetabix Golden Syrup, created by Bartle Bogle Hegarty, is called 'Dad's Day Out ...
positioning the brand as the ideal cereal for facing the day ahead.
Francesca Davies, marketing manager ...
and positions Weetabix Golden Syrup as the perfect way for everyone to fuel up for those days, which ...
12 Apr 2012
It focuses on the role the cereal can play in helping families through a busy day, featuring a series of events in which an exhausted dad tries to keep up with his energetic son.
The ad is supported by digital and social media activity, and will encourage consumers to talk about the product ...
05 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
-pack promotion giving away iPods and the opportunity for consumers to be a rock star for the day.
Creative ...