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Orange invests in film ties after sponsorship review

22 May 2012 | by Matthew Chapman

for Fiction, RockCorps and National Business Awards....for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... in the past." According to Day the venture's sponsorship budget has been "increased as of this year ...

How is cinema meeting the digital challenge?

03 May 2012

it remains the nation's favourite leisure activity. - Is digital progress in any way a benefit to cinema ...

Media Bitch's Diary 26 April

26 Apr 2012 | by Media Bitch

This week, Bitch gets patriotic on St George's Day with OMD, wonders why a Disney bigwig dodged his...on his first day in the actual post is anything to go by, he's got the strategy part of his job already ... 's Day into account, Dan decided to go very traditionally British and send in tea and cake to celebrate his big day. Normally this girl would come up with some quip, but as it was tipping it down outside ...

Land Securities seeks PR help for Trinity Leeds launch

11 Apr 2012 | by Sara Luker

share our ambition to launch Trinity Leeds to our customers regionally and nationally. The venue ...

Creative England brings in Paul Smith as head of comms

30 Mar 2012 | by John Owens

of the trade body's website, and built up its profile and coverage in national and trade media. He was also ...

Entertainment: Cover-up boosts Shakespeare attractions

22 Mar 2012 | by John Owens

's premiere, the stunt was sold in to national broadcast journalists, who were invited to visit a Shakespearean expert at the trust on launch day, when the world-famous Gower Memorial statue in Stratford ... Breakfast, as well as CNN and Russia NTV. The story featured 224 times during five days across UK regional ...

My Media Week: Mungo Knott

07 Mar 2012 | by Hayley Pinkerfield

Monday My day starts with a little Classic FM carefully set to wake me up at 5.55am with some ... ,000 stores. It will fit well with our national convenience six-sheets. Head to the office, passing some ... at their headquarters in Woking the day before. At last, an opportunity to discuss double diffusers. Back into town ...

Cobra attempts to overtake 20 beer brands with £4m campaign

02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Beer, said: "The new advert tells our story very well, presenting a journey that continues to this day ...

My Media World: Simon Rees

15 Feb 2012 | by Staff

experience in the media was Getting back from lunch at TMD Carat one day to find that the pub below our ... . The one event I would never miss is... The Six Nations Rugby. If money were no object I would Buy a ...

Sport magazine to hand out 'light sabres' for Star Wars promotion

09 Feb 2012 | by Maisie McCabe

will give away 'Star Wars' prizes all day tomorrow, while the day's on-air show credits will be 'Star Wars ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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