More! revamps for the 'boomerang' generation
31 May 2012 | by Nick Batten
these days. But she also feels that young women are not looking at celebrities as role models in the same ...
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IPC appoints internal candidate Williams as new editor of NME
31 May 2012 | by Nick Batten
which time he was named Editor of the Year at the Record of the Day Awards in 2009. Under his leadership, Kruger magazine went from a small fanzine in Cardiff to become a national magazine with multi ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
the busiest 17 days the city has ever seen." He added: "Selecting print ads in mags with high pass ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...
All About ... The PPA conference
17 May 2012 | by Nick Batten
... It was the world's number-one trending topic during the day." 1. When it comes to the finer points of publishing ... . - For Dolphin, the days of thinking exclusively about print are over. Publishers now have to consider how ... and the more time-generous, "lean back" effect of the tablet. - Kristian Dean, Audi UK's national ...
Out and About PPA special
10 May 2012 | by Jeremy King
This week Out and About spends the day at the PPA Conference in the London Hilton Metropole Hotel
Media Bitch's Diary 10 May
10 May 2012 | by Media Bitch
as a lads' mag? Anyway, the first 100 people to buy a copy of the magazine from the van every day ...
PPA Conference: Stylist editor reveals how free title competes in challenging market
09 May 2012 | by John Reynolds
-edited] should be. The cover did the rounds in the nationals and Creme Egg imitated it in one of its campaigns ...
PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin
09 May 2012 | by Daniel Farey-Jones
UK national communications manager Kristian Dean and MediaCom managing partner Luke Bozeat, shared ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
