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Media Bitch's Diary 31 May

Day is anything to go by. Each year the little poppets at the channel's parent company Viacom ...

BBC retains Premier League highlights package

League said today (25 May). The highlights package includes the Saturday evening 'Match of the Day ... broadcasting rights have switched between ITV and BBC since 1964, when the first 'Match Of The Day' was broadcast. Premier League highlights screened on 'Match of the Day' have been broadcast by the BBC since ...

Bet365 to sponsor French Open on ITV

' singles finals, will be broadcast on ITV1 live, while daily extended live coverage of the 15-day ...

Sainsbury's rapped by ad watchdog after Asda complaint

Match promotion, and claiming its prices were checked against other retailers on the same day. A ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

a Fan-Nation app to create their own super fan character. Coca-Cola is currently running a 'Coke ...

Channel 4 advertising feels loss of Big Brother

, grabbed the national consciousness in the summer of 2000. The show proved to be a particular hit ...

Resident Evil 6 to sponsor 'The Walking Dead'

to win a zombie experience day. Agostino Di Falco, partnerships director at Channel 5, said: "'The ...

Brother targets small businesses with Channel 4 sponsorship

see every day in our business customers". ...

Carlsberg launches star-studded football-focused ad

change of focus from previous years and to celebrate the fans, showing what we do as a nation to get ... are sure will resonate with the nation." ...

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