Brand Manager of the Week: Alex Balzaretti
14 Mar 2012
to Sweden and stay at the Ice Hotel, then on to the Abisko National Park to view the Aurora Borealis ...
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What brands can learn from Caine's Arcade
26 Apr 2012 | by Nicola Clark
greatest day of his life' as his arcade was crammed with people, and it was captured in a film that can ... -digital chord. The flight to tradition is a well-established post-recessionary trend, but in the days ...
Tablets for kids help Leapfrog rule toy fair
01 Feb 2012 | by Ben Hall
these days of social media and the internet, that's a very quick way to get the message out." He added ...
What marketers can learn from Barbie
01 Feb 2012 | by Nicola Clark
through a brand they admire. A subsequent social-media campaign, boosted by national press coverage ...
Lego launches first girls' range for 10 years
19 Dec 2011 | by Matthew Chapman
Lego will launch its first range for girls in 10 years on Boxing Day, supported with TV advertising
Awards set to be biggest media event of the year
13 Oct 2011 | by Mark Banham
More than 1,000 people have already booked their places for the awards, with very limited space on the ground floor of the Great Room, so those wishing to be in the thick of the action are advised to book within the next few days. The list of those attending the event reads like a who s who of media ...
Trend report: how to further your career in media as a female
19 Jul 2011 | by Suzy Bashford
are graduating these days than men and more women are entering the workforce, but at each stage, men are twice ...
Generation Media handed Tomy brief
12 May 2011 | by Maisie McCabe
The agency won the business from MediaCom without a pitch. Generation Media will start work with Tomy on 1 July. Its first brief will be to support the launch of Tomy's Harry Potter range of toys, with a national cinema campaign to coincide with Harry Potter And The Deathly Hallows: Part 2 ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
. On a day-to-day basis, it's about delivering on time and where that is so, creative and production can ...
PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach
03 Jun 2010 | by Noelle McElhatton
such gatherings have elephants parked in the room, but on this day MEC chief Steve Hatch ensured Google wasn't one ... : It's about proving value every day, as well as an obsession with relationship and performance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
