Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
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Asda to roll out in-store summer marketing programme
31 May 2012 | by Matthew Chapman
in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
Match promotion, and claiming its prices were checked against other retailers on the same day. A ...
Think BR: Understanding big data
23 May 2012 | by Matt Barnett
from day one it s known a lot more about our shopper habits than the grocery guys. It knows where ...
Anthony Hilton: Tesco loses out in likeability stakes
17 May 2012 | by Anthony Hilton
and politicians. These days, with the exception of King they are far less visible and there is a price ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ... consumers have perceived store brands to be the same as or better than national brands on all attributes ... many items the quality of goods was considered to be the same or even better than that of national ...
Hobbycraft picks Euro RSCG to support major expansion
14 May 2012 | by Hannah Crown
demonstrated that it clearly understands our audience and the sector we are in. The agency s national PR arm ... the Manchester office. The national campaign will include showcasing key Christmas items to the press and a ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
, bypassing many longstanding brands and leaving the days of good, better, best range architecture behind ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
the Big Price Drop as "classic smoke and mirrors from Tesco, giving with one hand and taking ...
Sainsbury's chief praises marketing as annual revenue hits £22.3bn
09 May 2012 | by Matthew Chapman
stores have had their day, but we believe we have never made the mistake of putting non-food first ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
