Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...
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Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... racked up more than one million views online in its first four days. Inglis noted how its giving ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
to Achieve/' campaign follows our pioneering film challenge, '2.8 Days Later', which brought together ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
means "different pharmacies offer different services moving forward". Currently the NHS uses national ...
Starbucks sales boosted by Fairtrade espresso shot
27 Apr 2012 | by John Reynolds
generated tremendous buzz in every type of media and made Starbucks part of the national conversation ...
Starbucks marketer Ian Cranna on changes at the coffee chain
19 Apr 2012 | by Gemma Charles
was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ... is less personal these days. You get up, get on the Tube, and there's a grey sea of faces, and then you ... Wharf in the east of London to the centre of the capital that day, claims the promotion ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...
Holland & Barrett kicks off £6 million creative contest
12 Apr 2012 | by Jeremy Lee
to launch a campaign this year highlighting that its staff are trained to National Vocational Qualification ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
