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Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

know. We will definitely not know until a day or two before. "I hope it is coming. It could be quite ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...

Hobbycraft picks Euro RSCG to support major expansion

14 May 2012 | by Hannah Crown

demonstrated that it clearly understands our audience and the sector we are in. The agency s national PR arm ... the Manchester office. The national campaign will include showcasing key Christmas items to the press and a ...

BMB wins pitch for notonthehighstreet.com

26 Apr 2012 | by Anne Cassidy

BMB will create a brand campaign to coincide with Father's Day on 17 June. The agency won the business after a pitch. It is the first creative agency hire by the retailer, which previously developed work in-house. Notonthehighstreet.com was launched in 2006 by the entrepreneurs Holly Tucker ...

Think BR: Looking at shopper marketing through a new lens

18 Apr 2012 | by Kerry Bateman

on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...

Ikea launches 'snap a napper' Facebook competition

03 Apr 2012 | by Matthew Chapman

The competition will be open only to the 1.3 million Ikea Family loyalty scheme members and is designed to show that if you sleep like a princess at night, you will not fall asleep during the day. Direct and digital agency Lida created the campaign, which will kick off with the Ikea Family members ...

M&S summer campaign to play on Olympics and Jubilee

03 Apr 2012 | by Matthew Chapman

perfection but I hope we've given it a modern twist that will capture the mood of the nation and provide ...

Asos joins growing 'Click and Collect' service

12 Mar 2012 | by Matthew Chapman

Customers who order via the Click and Collect service at check-out will have 10 days to pick up ... . The service includes a next-day delivery option. Customers can also take unwanted items back to their local Collect+ shop to receive a refund. Courier service Collect+ runs a free next-day Click and Collect ...

Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign

27 Feb 2012 | by Hannah Crown

The Manchester-based consumer PR consultancy will manage an integrated campaign in the run up to the jubilee in June, generating social media content and national media coverage, focused on rewarding Iceland customers. Brazen s MD Gary Bramwell will be heading up a seven-strong team at Brazen with associate ...

EBay targets mobile commerce expansion with Three.co.uk tie-up

27 Feb 2012 | by George Nimeh

Amid a raft of mobile device launches on the first day of the 2012 Mobile World Congress by HTC, Nokia, Samsung, Sony and Nokia, eBay is focusing on how to enable commerce on them. In 2011, eBay mobile commerce generated $5bn ( 3.2bn) in retail volume, and PayPal mobile generated $4bn ( 2.5bn ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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