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National Grid launches public affairs pitch

31 May 2012 | by John Owens

National Grid has launched a pitch process for its public affairs work, as the energy industry...areas of energy, climate change and skills. The review came as it was revealed that National Grid had ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

each encounter around 1,000 commercial communications per day Some topics when used creatively ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... , the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ... stellar over the next five years. Energy for the day. Energy for the brand. Look at the amazing ... are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

Olander has yet to hit his goal for the day, an achievement that will be rewarded when it switches ...

Save the planet marketing 'won't change consumer behaviour'

03 May 2012 | by Gemma Charles

The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative ... said: "Conceived five years ago, in the days before green saturation, it is essentially a clumsy ...

Golden Goose appointed to promote Sea Containers building

19 Apr 2012 | by Matt Cartmell

wanted a creative and attention-grabbing campaign that tapped into the nation s celebratory mood ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

16 Apr 2012 | by Arif Durrani

Responding to a report from the Academy of Medical Royal Colleges in which comparisons were made between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more than 100 days before the start of the London 2012 Olympics, as "simply opportunistic, ambush PR ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

24 Mar 2012 | by Gemma Charles

of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet....the Children's Food Campaign, dismissed the plan as "an industry game of smoke and mirrors". "We note ...

EEF poaches Sally Sykes from Health & Safety Executive

23 Mar 2012 | by Matt Cartmell

of experience to this role. This is a recognition of EEF s crucial role at European, national and regional level ...

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