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Food & Drink: Take your hat off to Benito's tweet deal

with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...these characteristics at its core. By a stroke of luck, the Mexican celebration of Day of the Dead - or Dia de los ... it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ... their main meal if they visited in Day of the Dead fancy dress such as skull face-painting, Hawaiian shirts ...

Trinity Leeds kicks off online hype ahead of 2013 opening

to Achieve/' campaign follows our pioneering film challenge, '2.8 Days Later', which brought together ...

McDonald's serves up 'one a day' fizzy drink for kids

McDonald's has developed Fruitizz, a fizzy drink aimed at kids that provides one of their five daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.