BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
British Airways is to tap into national pride with a Facebook promotion allowing Britons
Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...
British Airways is to tap into national pride with a Facebook promotion allowing Britons
office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...
to celebrate this momentous national occasion." Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...
, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...
is the difference that carries the day. High stakes Tie-breakers are more frequently brought into play than ... China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...
are empty at any time and yet Londoners can still waste hours searching for taxis every day. Hailo s aim ...
on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ... to build a engagement platform. It is very important these days for brands to engage with their customers ...
?", the work shows railcards as the enabler of fun and adventurous days out. Breaking on 21 May ...
s Sarah McIntyre as head of US comms and National Express Group s head of media Joy Doyle as international ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.