to remove filtersPhones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
each encounter around 1,000 commercial communications per day Some topics when used creatively ...
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National Grid launches public affairs pitch
31 May 2012 | by John Owens
National Grid has launched a pitch process for its public affairs work, as the energy industry...areas of energy, climate change and skills. The review came as it was revealed that National Grid had ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ... , the Smirnoff brand manager communicates with 1m people, twice a day - with instant feedback. 'When I was a ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
days' proposition, for example, is well-communicated and has the flexibility to work across markets, so ... stellar over the next five years. Energy for the day. Energy for the brand. Look at the amazing ... are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
Olander has yet to hit his goal for the day, an achievement that will be rewarded when it switches ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative ... said: "Conceived five years ago, in the days before green saturation, it is essentially a clumsy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
