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Capital One Cup 'will help brand stand for opportunity'

and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...

The age of the interim marketer

in their careers. They can charge a healthy day rate (though usually without the benefits of pensions or sick pay ... you to make an impact in 90 hours rather than in 90 days. You have to have flexibility and be able ... of one contract and the next day start looking for another, you are not in a great place. It is important ...

The craft of arts sponsorships

for backing the arts According to Steven Day, Everything Everywhere's chief of brand and communications ...

What brands should know about the dark side of Facebook

reports claiming that the average teenager sends 167 text messages a day, there is no disputing ...

HSBC's Chris Clark on a new era for the bank's marketing

Mars a day" had probably overstayed its welcome a bit, but it lives on today. All the great straplines ... more light-footed approach from this most heavyweight of banks is the order of the day. CV ...

Asda to roll out in-store summer marketing programme

in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...

Brand Health Check: French Connection

long way since the days of 'FCUK', perhaps redefining itself more than any other high-street name ...

GB Paralympic football team to miss out on medal because of lack of sponsor

not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ... . There are less than 100 days to go to the start of the London Paralympics. At the moment, Dimbylow says he ...

We'll call you: BMW

it to the website, and can win a pair of tickets for the Olympics it's a pair each day for 70 days. Mktg I ...

Helen Edwards: Lies, damn lies and 'dataviz'

can catch him on his one-day course, 'Presenting Data and Information', running this summer in the US ...

 

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