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The age of the interim marketer

01 Jun 2012 | by David Benady

in their careers. They can charge a healthy day rate (though usually without the benefits of pensions or sick pay ... you to make an impact in 90 hours rather than in 90 days. You have to have flexibility and be able ... of one contract and the next day start looking for another, you are not in a great place. It is important ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

of times they have been shared on Facebook, Twitter and the blogosphere. Ads launched more than 30 days ...

What brands should know about the dark side of Facebook

31 May 2012 | by Nicola Clark

reports claiming that the average teenager sends 167 text messages a day, there is no disputing ...

Twitter in agency hunt to boost consumer appeal

29 May 2012 | by Sara Luker

footballer Fabrice Muamba was jailed for 56 days. The pitch comes after newly appointed European comms ... is the fourth most active nation of tweeters, according to Semiocast. Twitter has 24 million ...

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

on Trafalgar Square and counting down to the start of the Olympics, stopped working with 499 days to go causing ...

LG Mobile launches One Direction competition on Twitter

29 May 2012 | by Matthew Chapman

promoted tweet for the first day of the competition (6 June), so the #LGtickethunter hashtag ...

Hanover scoops IT lobbying campaign from McKesson UK

29 May 2012 | by Hannah Crown

in the wake of the collapse of plans for a national patient record system....McKesson UK, part of the largest pharma firm in the world McKesson Corporation, has enlisted Hanover to help it communicate with policy makers as well as local and national NHS bodies ... for health IT freed from the national programme, with which McKesson was not involved, and with a new ...

Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

on customer service and relationships with suppliers. News of Browett's windfall comes days after Tim Cook ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

throughout the day rather than prolonged periods of browsing. Tablet users spend the most time on digital devices each day, with one fifth of owners spending between one and two hours per day purely accessing ... other groups. Sixty nine percent of tablet owners had shopped via their device in the last 30 days ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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