BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
British Airways is to tap into national pride with a Facebook promotion allowing Britons
Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...
British Airways is to tap into national pride with a Facebook promotion allowing Britons
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.