14 Dec 1995
on national
TV from December 22 until Boxing Day....Guinness is cashing in on the success of its Anticipation commercial
with this Christmas version showing animated reindeer doing the Guinness
dance. The ad, by Arks Advertising in Ireland, will be shown on national
TV from December 22 until Boxing Day.
...
14 Dec 1995
| by JULIAN LEE
Tesco has embarked on a national roll-out for its new corporate logo -
designed to put its days...Tesco has embarked on a national roll-out for its new corporate logo -
designed to put its days as a pile it high, sell it cheap retailer
behind it.
For modern shoppers the Tesco brand now represents the cutting edge of
high-street shopping.
Yet Tesco s corporate identity has failed ...
14 Dec 1995
| by ROS SNOWDON
It Could Be You and the National Lottery s finger of fortune have
proved the most memorable...It Could Be You and the National Lottery s finger of fortune have
proved the most memorable advertising of 1995, according to research by
Marketing magazine.
In the past year, the National Lottery s ads, produced by Saatchi s Adwatch table.
They also achieved the highest recall with one ...
14 Dec 1995
From William Anderson, business manager, Poise, Barnet, Herts
The current poster ad for B smoking can cause disease
from which the ram appears to be suffering. Is the agency responsible
for making fools gold?
...
14 Dec 1995
| by HARRIOT LANE FOX
national television campaign, which will break in the
new year....Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe
to shoot its first national television campaign, which will break in the
new year.
The company is also boosting its ...
-and-a-half years and will be its first national
television cmpaign.
Our earlier advertising was more ...
14 Dec 1995
A new Australian themed bar and restaurant chain called Ned Kelly s is
planning a national roll...A new Australian themed bar and restaurant chain called Ned Kelly s is
planning a national roll-out across the UK, to take on the likes of
Pizza Hut.
Following the success of a pilot site for the steak and barbeque
restaurant in Nottingham, the management has plans for 80 new outlets
over ...
14 Dec 1995
The National Magazine Company has moved quickly to find a new editor for
Good Housekeeping...The National Magazine Company has moved quickly to find a new editor for
Good Housekeeping, appointing Pat Roberts Cairns, founder editor of
House Beautiful, to the position recently vacated by Sally O Sullivan.
Roberts Cairns joins Good Housekeeping from the editorship of House
Beautiful ...
14 Dec 1995
| by HARRIET MARSH
football roots - after admitting it scored an
own goal by trying to take on the National Lottery over...Littlewoods Pools has centralised its pools and scratchcard operations,
and plans to focus on its football roots - after admitting it scored an
own goal by trying to take on the National Lottery over the past year.
D Arcy Masius Benton and Bowles has been signed to handle the estimated ...
14 Dec 1995
| by GAIL KEMP
The National Lottery took the country - and Adwatch - by storm in 1995.
With 35 appearances...The National Lottery took the country - and Adwatch - by storm in 1995.
With 35 appearances ...
over year
1 National Lottery Saatchi Saatchi/Zenith 3040
2 National ...
------------------------------------------------------------------------
Account Agency/TV buyer %
1 National Lottery Instants ...
14 Dec 1995
| by DOUGLAS MCARTHUR
in Glasgow,
London for most of the week.
London days tend to be jam-packed to create the possibility ...
to produce national standard
quality Sunday paper just for Scotland, and SoS does a wonderful job ...
.
Not surprisingly, the international news coverage is bettered by
higher-resourced national Sundays, but in sport ...