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THIS WEEK: Guinness is cashing in ...

on national TV from December 22 until Boxing Day....Guinness is cashing in on the success of its Anticipation commercial with this Christmas version showing animated reindeer doing the Guinness dance. The ad, by Arks Advertising in Ireland, will be shown on national TV from December 22 until Boxing Day. ...

BELOW-THE-LINE: Tesco checks out its corporate branding

Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days...Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it. For modern shoppers the Tesco brand now represents the cutting edge of high-street shopping. Yet Tesco s corporate identity has failed ...

THIS WEEK: lottery’s finger leaves its mark on viewer recall

It Could Be You and the National Lottery s finger of fortune have proved the most memorable...It Could Be You and the National Lottery s finger of fortune have proved the most memorable advertising of 1995, according to research by Marketing magazine. In the past year, the National Lottery s ads, produced by Saatchi s Adwatch table. They also achieved the highest recall with one ...

MARKETING MIX: LETTERS * Sponsored by TEAM; Ramming home a health warning

From William Anderson, business manager, Poise, Barnet, Herts The current poster ad for B smoking can cause disease from which the ram appears to be suffering. Is the agency responsible for making fools gold? ...

THIS WEEK: Patak’s signs up Hollywood film director for TV

national television campaign, which will break in the new year....Patak s Indian Foods has signed up the Hollywood film-maker Roland Joffe to shoot its first national television campaign, which will break in the new year. The company is also boosting its ... -and-a-half years and will be its first national television cmpaign. Our earlier advertising was more ...

THIS WEEK: Ned Kelly’s chain-gang plans raid on high streets

A new Australian themed bar and restaurant chain called Ned Kelly s is planning a national roll...A new Australian themed bar and restaurant chain called Ned Kelly s is planning a national roll-out across the UK, to take on the likes of Pizza Hut. Following the success of a pilot site for the steak and barbeque restaurant in Nottingham, the management has plans for 80 new outlets over ...

THIS WEEK: House Beautiful editor heads GH

The National Magazine Company has moved quickly to find a new editor for Good Housekeeping...The National Magazine Company has moved quickly to find a new editor for Good Housekeeping, appointing Pat Roberts Cairns, founder editor of House Beautiful, to the position recently vacated by Sally O Sullivan. Roberts Cairns joins Good Housekeeping from the editorship of House Beautiful ...

THIS WEEK: Littlewoods in football focus

football roots - after admitting it scored an own goal by trying to take on the National Lottery over...Littlewoods Pools has centralised its pools and scratchcard operations, and plans to focus on its football roots - after admitting it scored an own goal by trying to take on the National Lottery over the past year. D Arcy Masius Benton and Bowles has been signed to handle the estimated ...

MARKETING FOCUS: Adwatch of the year

The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances...The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances ... over year 1 National Lottery Saatchi Saatchi/Zenith 3040 2 National ... ------------------------------------------------------------------------ Account Agency/TV buyer % 1 National Lottery Instants ...

MEDIA: MEDIA CHOICE; Scotland on sunday

in Glasgow, London for most of the week. London days tend to be jam-packed to create the possibility ... to produce national standard quality Sunday paper just for Scotland, and SoS does a wonderful job ... . Not surprisingly, the international news coverage is bettered by higher-resourced national Sundays, but in sport ...

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