14 Dec 1995
| by JULIAN LEE
Tesco has embarked on a national roll-out for its new corporate logo -
designed to put its days...Tesco has embarked on a national roll-out for its new corporate logo -
designed to put its days as a pile it high, sell it cheap retailer
behind it.
For modern shoppers the Tesco brand now represents the cutting edge of
high-street shopping.
Yet Tesco s corporate identity has failed ...
14 Dec 1995
| by GAIL KEMP
The National Lottery took the country - and Adwatch - by storm in 1995.
With 35 appearances...The National Lottery took the country - and Adwatch - by storm in 1995.
With 35 appearances ...
over year
1 National Lottery Saatchi Saatchi/Zenith 3040
2 National ...
------------------------------------------------------------------------
Account Agency/TV buyer %
1 National Lottery Instants ...
14 Dec 1995
| by RUTH NICHOLAS
-planning is essential if you are to cope with
the avalanche of orders brought by the Christmas post. Although 28 days
for postal delivery of goods is standard, thousands of people send in
orders ten days before Christmas ...
.
One2One s Christmas message
This Christmas One2One wants to be the National Canine Defence ...
08 Dec 1995
| by AMANDA RICHARDS
.
A Sainsbury spokeswoman said it had supported its vitamin promotion with
national and local press ...
08 Dec 1995
| by JIM DAVIES
demanded a fully
integrated approach from day one. Last year, for instance, McAdie and
Victor produced ...
08 Dec 1995
| by Michele Martin,
or discounts, and a free magazine, published by the National Magazine Company, is sent to around four million ...
24 Nov 1995
| by JOHN TYLEE
Sainsbury s is using the actor-comedian John Cleese to poke fun at its
famous celebrity recipe advertising in the run-up to Christmas.
The 60-second commercial, which breaks nationally this Sunday ...
in the agency s anti-smoking campaign for the Health
Education Authority and appeared as Basil Fawlty ...
23 Nov 1995
Wimpey drops kitten
Housebuilder, Wimpey Homes, is adopting a new corporate logo. The
previous design, a kitten cuddling up to the Wimpey name, is being
replaced with a type-only logo.
Express/M s China for PR hit
Buxton-based Osborne Publicity Services is to manage a national trade ...
11 Jan 1995
| by JULIAN LEE
will be forced to rely upon consumer panels rather than tracking
services for a national portrait of its ...