Search results for National No Smoking Day

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BELOW-THE-LINE: Tesco checks out its corporate branding

Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days...Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it. For modern shoppers the Tesco brand now represents the cutting edge of high-street shopping. Yet Tesco s corporate identity has failed ...

MARKETING FOCUS: Adwatch of the year

The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances...The National Lottery took the country - and Adwatch - by storm in 1995. With 35 appearances ... over year 1 National Lottery Saatchi Saatchi/Zenith 3040 2 National ... ------------------------------------------------------------------------ Account Agency/TV buyer % 1 National Lottery Instants ...

MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence

-planning is essential if you are to cope with the avalanche of orders brought by the Christmas post. Although 28 days for postal delivery of goods is standard, thousands of people send in orders ten days before Christmas ... . One2One s Christmas message This Christmas One2One wants to be the National Canine Defence ...

THIS WEEK: Chains squeeze vitamin prices

. A Sainsbury spokeswoman said it had supported its vitamin promotion with national and local press ...

INTEGRATED: PORTFOLIO; Andy McAdie

demanded a fully integrated approach from day one. Last year, for instance, McAdie and Victor produced ...

Lowes lends coherence to the Tesco communications mix

or discounts, and a free magazine, published by the National Magazine Company, is sent to around four million ...

NEWS: Sainsbury’s parodies itself in new AMV spot

Sainsbury s is using the actor-comedian John Cleese to poke fun at its famous celebrity recipe advertising in the run-up to Christmas. The 60-second commercial, which breaks nationally this Sunday ... in the agency s anti-smoking campaign for the Health Education Authority and appeared as Basil Fawlty ...

BELOW-THE-LINE: BRIEFS

Wimpey drops kitten Housebuilder, Wimpey Homes, is adopting a new corporate logo. The previous design, a kitten cuddling up to the Wimpey name, is being replaced with a type-only logo. Express/M s China for PR hit Buxton-based Osborne Publicity Services is to manage a national trade ...

ANALYSIS: The battle over brand data’

will be forced to rely upon consumer panels rather than tracking services for a national portrait of its ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.