, will target the mass consumer market via women s magazines, national and regional media. The agency ...
Franklin leaves housing for RSC Tom Franklin, campaigns officer at the National Federation of Housing Associations, is leaving after two years to join Rowland Sallingbury Casey. Franklin, 27 ... to Camelot National Lottery operator Camelot has hired Terence Gibbons, ex-press adviser ...
and blunder which excited the nation. The most fascinating aspect of all this is the apparent ... to relinquish day-to-day control to others. So the key to success would appear to be starting a business ...
Consultancies in Europe are walking a tightrope between pan-European ambitions and the needs of individual offices according to the PR Week 1996 Top European Consultancies survey. Attempts to boost pan-European brands are being complicated by the need to reinforce national identities ...
to take over St Patrick s Day? The sheer nerve to set up a blind date between toddlers? The PR ... that these are early days and a fiercely competitive marketing communications sector s response to the new ... of the day it s the client that really drives it. Of course if integration is client ...
Leading UK publisher IPC is opening its doors to the PR industry to help it claw back some of the ground lost to advertising agencies. IPC is staging free, monthly one-day seminars for PR account ... how to use us. The one-day seminars will cover formal presentations and interactive sessions ...
disciplines, including national press advertising, database marketing, the trade press and direct mail ... out national, trade, specialist and regional press. The survey, commissioned by advertising ...
to the event, the Daily Mirror ran a series of teaser editorials before going the whole hog on the day ...
advertorials, she says. The National Magazine Company, whose titles include Cosmopolitan, Good ... , Virgin Direct had run advertisements in national papers and a mould-breaking television campaign ... of editorial in the personal finance sections of national papers and not particularly well informed about ...
Barr wins promotions post The National Magazine Company has appointed Liz Barr, the ad director of its Manchester office, to the new position of deputy director of promotions reporting to Jennifer Sharp who heads the centralised promotions department which was set up in January. Prunty ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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