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MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

27 Sep 1996 | by MAGGIE BROWN

revolution really strikes home. I spent an enlightening day shuttling between the grey Independent ... opened to sponsorship - resulting in sweet little logos from Powergen on the national weather reports ...

NEWS: MacLaurin to champion high strength of Low ‘C’

27 Sep 1996 | by LEXIE GODDARD

the contract in a non-competitive pitch, has been briefed to target regional and national press and radio ...

CAMPAIGNS: SPORT; The Derby gets a dose of salts

20 Sep 1996 | by WENDY SMITH

combination of inclement weather and the National Lottery meant a bad year for bookies and racing in general ... media event. Results Despite the great Euro 96 conflict and the change of day, the gate ... turnout to raise the Derby s profile to the level of its 1950s hey days, but without the distractions ...

CAMPAIGNS: CONSUMER LAUNCH; Putting paid to free banking?

13 Sep 1996 | by TOM DAWN

of the account s benefits nationally and in the four pilot areas - north London and Luton, Yorkshire and Humberside, the North-East and Wales. Tactics Barclays Press Office handled the national launch ... the main target audience. The campaign was then sustained through radio promotions, national ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

06 Sep 1996 | by TOM DAWN

in which employees and management are able to have instant two-way dialogue on issues of the day, says ...

MEDIA: Paper pricing war re-ignites

07 Jun 1996 | by JANET IZATT

of 1.03 million copies a day compared to the Times 654,213. The Independent sells 276,029 copies ...

MEDIA: BRIEFS

10 May 1996

Grabiner grabs United post Telegraph managing director Stephen Grabiner, 37, has quit his post to join the board at United News and Media as executive director newspapers with overall responsibility for the national and regional newspapers divisions and UK advertising periodicals. He replaces ...

MEDIA: BRIEFS

25 Apr 1996

Barr wins promotions post The National Magazine Company has appointed Liz Barr, the ad director of its Manchester office, to the new position of deputy director of promotions reporting to Jennifer Sharp who heads the centralised promotions department which was set up in January. Prunty ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

19 Apr 1996 | by STUART DERRICK AND SIMON CLARKE

. Gill Brown warns that at the end of the day, it is the story which should be at the top ... . The cost of taking an oil rig out of operation for a few days can be huge so these safety schemes ... that senior staff are more comfortable with the credit card than with vouchers. At the end of the day ...

NEWS: Clubland drag queen Miss Kimberly ...

04 Apr 1996

to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national press...Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national ...

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