Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five...Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards. The agency is producing a two-minute commercial for the five charities: the National Society ...
National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial...National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m in 1990, is known to be seeking to expand its UK operations and is thought likely to make a further ...
services category and won third prize in the consumer inserts section with its work for Abbey National ...
, and Ffitch has worked on it since the days when it was a CIA Medianetwork client. He also works ...
million a year. The Sun Virginia Bottomley, the national heritage secretary, has headed ...
Airways to launch an on-seat promotion for the National Basketball Association. It gives passengers a ...
mail but in the sheer volume of people passing through its doors every day to use specific services....The Post Office has become an important media vehicle for advertisers, not just in terms of direct mail but in the sheer volume of people passing through its doors every day to use specific services. There are 19,500 Post Offices in the UK, with an estimated 28 million people visiting ...
Barclays is to return to national TV advertising for the first time in six years with a direct...Barclays is to return to national TV advertising for the first time in six years with a direct response campaign backing its fee-charging Additions current account, which is seen as a model for future personal banking. The campaign is the first national advertising for the bank since 1991, when ...
Sainsbury s kicks off a direct-marketing campaign this week to woo the nation s big spenders back...Sainsbury s kicks off a direct-marketing campaign this week to woo the nation s big spenders back to its stores, in a move which could see more of its advertising budget switched to below-the-line. The food retailer is targeting one million high-value promiscuous shoppers with a special catalogue ...
In Victorian days young gentlemen were warned that if they kept repeating certain low practices...In Victorian days young gentlemen were warned that if they kept repeating certain low practices they would go blind. So far I only have to wear glasses, through which I recently read a very good piece in Ad map on another nasty habit: the unbridled repetition of TV commercials. Recent research ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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