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When Roger Partington of Safeway was quoted in the news pages of Marketing last week, little did he know he d turn up in the first paragraph of my column today. It must be the equivalent of being in Knightsbridge, only to arrive later at Turnham Green.
World Aids Day attempted to present a unified approach to the disease but different societies need to be fed different messages, says Gareth Zundel, a director of Harvard Public Relations
A consortium of bookmakers will unveil a numbers game rivalling the National Lottery on December 16, but without the support of a dedicated marketing team or national advertising.
European Union rules could transform the marketing industry. So why is nobody bothered? Laura Mazur reports
Leeds-based Grey North Communications has adopted a bullish approach to promoting a client s upcoming sale. Spurred on by the Doncaster motorcycle retailer Carnell Motorcycle Showrooms previous references to its annual sale as a no-bull event, Grey North suggested the wheeze of drafting ...
The glory story of commercial radio over the past two years has been largely due to the launch of the national commercial stations which have grabbed the attention of listeners and advertisers.
The Government is to promote its nursery vouchers on television for the first time as the scheme prepares to go nationwide next April.
Shooting Stars Live, a two-month national tour of the comic TV quiz show starring Vic Reeves, Bob Mortimer, Ulrika Jonsson and Mark Lamarr has just kicked off. PR is being handled by Scope Communications, the retained agency for Carlsberg-Tetley, whose client Carlsberg Ice Beer is the tour s official...
Poor Eric Cantona. The Man U skipper is clearly exhausted, with both his game and his renowned fiery temperament showing ominous signs of weariness. You can t blame him, of course. It s a tiring old business, being an advertising celebrity - and Cantona is starting to rival Joanna Lumley in the Overload...
The ITV Network is investing pounds 4m in marketing and advertising its drama premieres this winter. The budget will be spent on TV campaigns, nationwide poster advertising and the trade launch of Emma.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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