13 Dec 1996
FirstLight 2000, the consortium which has the rights to broadcast the
dawning of the first day...FirstLight 2000, the consortium which has the rights to broadcast the
dawning of the first day in the new millennium, has joined forces with
CIA Medianetwork in a bid to find commercial partners for the venture.
FirstLight 2000 has the rights to plant its cameras on the Chatham
Islands in New ...
13 Dec 1996
, according to a survey of weekday national
newspaper readers....Men and older readers are likely to find newspaper ads more informative
and credible than TV ads, according to a survey of weekday national
newspaper readers.
However, 19 per cent of such readers agree strongly that there are too
many ads in newspapers and 20 per cent feel that most newspaper ads ...
13 Dec 1996
, but it is
preparing to give heavyweight national TV support to the brand in the
coming year for the first time. Previous TV campaigns have all been
direct response ads screened during the day.
Media for Index ...
13 Dec 1996
transmission: 21.20
Barb: Women 26.8 TVRs (live)
As the nation bated its breath and girded its loins ...
for the days - mirrored the historical
nature of the drama.
But the 26.8 women TVR figure would ...
13 Dec 1996
| by EMMA HALL
company. The change has put him at a distance from the day-to-day
advertising issues.
Fletcher ...
13 Dec 1996
| by CAROLINE MARSHALL
Bartle Bogle Hegarty has beaten Leagas Delaney and M s national newspaper. Time last
advertised in Europe in 1991 with a print campaign created by GGK. Its
circulation in Europe is more than 600,000.
John Hegarty, creative director of BBH, said: It is rare that an agency
is given the opportunity ...
13 Dec 1996
claiming the
invite from the National Selected Morticians organisation as a
particularly pertinent ...
13 Dec 1996
| by GERARD STAMP
: National TV
Labour Party
Project: Budget poster
Client: Margaret McDonagh, general election ...
Wakefield
Exposure: National 48-sheet posters
Westbay Distributors
Project: Martini
Client ...
: Kim Knott
Production company: Eclipse
Exposure: National TV
Van den Bergh Foods ...
13 Dec 1996
, will assume day-to-day
responsibility for Soho 601 s operations while the company continues its ...
of the readership.
The Radio Advertising Bureau is launching a programme of one-day
seminars. The scheme ...
13 Dec 1996
| by GORDON MACMILLAN
the
father and son team, Peter and Sir Edmund Hillary.
The campaign breaks nationally on Monday ...