Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five...Direct-marketing agency WWAV Rapp Collins is financing a Christmas Day DRTV ad for its five charity clients from the budget which it would normally have paid for corporate Christmas cards. The agency is producing a two-minute commercial for the five charities: the National Society ...
NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas...NatWest is to launch a national loyalty card scheme rivalling Goldfish, the British Gas-backed multi-brand loyalty credit card. The bank is working on a consortium card loyalty programme ... and Abbey National are forming a separate loyalty block which is also expected to include BP ...
National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton & Bowles Financial...National Australia Bank Group (NAG) has shortlisted D Arcy Masius Benton s strategy to centralise its marketing operations. NAG, which bought Yorkshire Bank from Midland for pounds 976.5m in 1990, is known to be seeking to expand its UK operations and is thought likely to make a further ...
to have a national mail-order service up and running by the middle of next year, with 1000 products ... by the National Children s Wear Association in July. Sulk will be distributed twice-yearly through children s ...
, Procter Every Day Low Pricing or Birds Eye Wall s eradicating sub-brands, we saw companies acting ... the direct marketing industry an estimated pounds 11m each day. Beef The BSE crisis made beef ... point when Procter Every Day Low Pricing strategy. The aim was to strengthen brand loyalty from ...
under fire; NatWest to shed 10,000 new jobs . On the same day as NatWest announced further downsizing ... to the nation s dole queues through their draconian lending policies in the 1980s. As the banks were once again slammed by the national media, PR Week reported continuing shake ups in senior PR ...
consists of three directors but will be managed day to day by Bernhard Meising, a former project co ...
specialists FFi and Hall or Nothing are handling public relations for London Music Week, the three-day international music congress and seven-day live music festival, scheduled for 26 April. PR Week takes ...
a few predictably drizzly February days, the insurance company gave the production company a ... not get four consecutive hours of dry daylight weather, incurring the costs of an extra day s shooting ...
sufferers and Dr. Lewis were made available for individual interviews with key national and trade ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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