is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6....Cadbury is adding a festive boost to its sponsorship of Coronation Street with the addition of holly and snow to the Aardman credits. The festive addition to the sponsorship, which at pounds 10m is the UK s largest broadcast sponsorship to date, will run from Christmas Day until January 6. ...
be amalgamated across a spectrum of national boundaries because, as I learnt at school, you can t add apples ... . The Times recently stated: It would seem that a loss of national identity in the EU is inspiring ...
of the ASA. Hamilton objected to an ad for The Guardian which showed the paper s cover on the day ...
, Procter Every Day Low Pricing or Birds Eye Wall s eradicating sub-brands, we saw companies acting ... the direct marketing industry an estimated pounds 11m each day. Beef The BSE crisis made beef ... point when Procter Every Day Low Pricing strategy. The aim was to strengthen brand loyalty from ...
of goodwill is in inverse proportion to the supply of weak will? By Boxing Day, vast tracts of Britain ... , that honour goes to the Czechs. While we quaff an average half-pint a day each, the Czechs put away twice that, hence the famous Czech ad campaign Drinka Pinta Wallopa Day . Biggest spirits drinkers ...
McCain Foods, which last month became the first branded manufacturer to tie up with the National...McCain Foods, which last month became the first branded manufacturer to tie up with the National Lottery, has lost the marketer who put the deal together. Senior marketing manager Eric Jagger ... . McCain s National Lottery promotion begins in January on its chips brands Oven Chips, Micro Chips ...
. RNIB s target agency The Royal National Institute for the Blind has appointed marketing ... . Bathing samples Johnson Day of the Dead . Reebok s rugby tackle Reebok has unveiled ...
HP Bulmer has signalled its desire to build a portfolio of premium international lagers with its decision to distribute New Zealand beer Steinlager in the UK. The brand, which has been available in the London area via a wholesaler for three years, will be distributed nationally alongside Bulmer s other ...
Virgin is calling on marketing expertise from its cola and airline operations to look at its new railway business. The Virgin Rail Group has also appointed a railway marketer from the National Express Group as commercial director at Cross Country, the rail franchise it won earlier this month ...
on the National Lottery. Bass probe The Monopolies and Mergers Commission is investigating Bass ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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