19 Dec 1996
| by QUENTIN BELL
national fault line in all
of us - that customer cuddling simply isn t British?
This is our ...
expectations that can t be
delivered. They must take into account the fundamentals of our national ...
19 Dec 1996
is the UK s
largest broadcast sponsorship to date, will run from Christmas Day until
January 6....Cadbury is adding a festive boost to its sponsorship of Coronation
Street with the addition of holly and snow to the Aardman credits. The
festive addition to the sponsorship, which at pounds 10m is the UK s
largest broadcast sponsorship to date, will run from Christmas Day until
January 6.
...
19 Dec 1996
Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas
national television campaign...Jean-Paul Gaultier is putting pounds 750,000 behind a pre-Christmas
national television campaign to promote his scent for men, Le Male,
launched in early 1996. The ad has been art-directed by Gaultier
himself, who promises it will excite . The campaign, through Kenneth
Green Associates ...
19 Dec 1996
to have a
national mail-order service up and running by the middle of next year,
with 1000 products ...
by the National Children s Wear Association in July. Sulk will
be distributed twice-yearly through children s ...
19 Dec 1996
| by MIKE HEWITT
the papers when I
get there, check the wires a couple of times a day and look out for News
at Ten in the evening. And that s just on the days when nothing much
happens.
It is, I suppose, a cheaper ...
newsagents and coming away with a day-old copy of The
Sun, for example, or trying to decipher local news ...
19 Dec 1996
and graphics.
Eagle Star has recruited Christian Taylor from Abbey National to be head
of trade ...
19 Dec 1996
| by ANNA GRIFFITHS
days of the week. It doesn t
really do that now. Granada is best known for Coronation Street, World ...
19 Dec 1996
for this marketing man who did a Kevin Morley in
April.
What s his name?
3 Which two national newspaper ...
19 Dec 1996
| by JAMES CURTIS AND KAREN DEMPSEY
, Procter Every Day Low Pricing or Birds Eye Wall s eradicating sub-brands, we
saw companies acting ...
the direct marketing industry an estimated pounds 11m each day.
Beef
The BSE crisis made beef ...
point
when Procter Every Day Low Pricing strategy.
The aim was to strengthen brand loyalty from ...
13 Dec 1996
FirstLight 2000, the consortium which has the rights to broadcast the
dawning of the first day...FirstLight 2000, the consortium which has the rights to broadcast the
dawning of the first day in the new millennium, has joined forces with
CIA Medianetwork in a bid to find commercial partners for the venture.
FirstLight 2000 has the rights to plant its cameras on the Chatham
Islands in New ...